Regardless of whether your company is B2B or B2C, your marketing strategy should be based on who your target market is.
Content marketing and social media strategies only work when they are deeply researched and written with a specific, thoroughly
Fashionistas, fashion bloggers, and just people who want to be fashionable have one thing in common: they want to stay on top of trends, and follow fashion brands that show them the life they’re looking for.
Social media for today’s fashion
As you probably know, inbound marketing is a form of marketing that attracts the modern buyer to your page by their own initiative. Translation? They’ll be the one looking for you rather than you popping up, rudely interrupting them as
Content marketing should always be done with a purpose.
Some objectives can be:
Ranking on search engines
Establishing authority and credibility in your sector
Educating or entertaining your current customers
Engaging a loyal community
Creating discussion about your brand
We’ve all grown up around traditional advertising methods.
Some of us probably even remember songs from commercials from when we were kids. We personally know someone who could still recite the entire phone number of a mattress store because of its
Do you ever read the reviews on Tripadvisor before deciding on a restaurant?
How about choosing what film to watch based on a Rotten Tomatoes review?
You’ve just been influenced by somebody else in your decision. The term ‘influencer’ is defined as
Merriam-Webster defines being loyal as being “unswerving in allegiance”.
We think that having a customer that is unswerving in allegiance sounds like something brands would want. But many spend a lot of their budgets on marketing, SEO, Facebook, Google and Instagram advertising, and influencer
Whenever we take a trip somewhere, we almost instinctively check AirBnb for lodging.
While there are tons of other options, AirBnb has managed to do something their competitors haven’t: build a fiercely loyal brand community, thereby becoming the go-to lodging marketplace.
You better watch out, you better not cry.
You better not pout, I’m tellin’ you why.
Christmas Marketing Campaign season is coming to town…
And it’s time for you to make your list AND check it twice. Is your online store ready for
At the start of 2018, Mark Zuckerberg announced that Facebook users would be hearing much less from businesses, brands and media. The algorithm change would make the Facebook News Feed a place that encourages meaningful interactions between people.
Meaningful interactions? Admirable,
What Loyalty Program Will Best For Your ecommerce Business in 2019
Olga always goes to the same baker she’s been going to for years. There’s a second one a bit closer to her house, wit
h better and fresher bread. Why does
How to Use Nano Influencers To Explode Your Black Friday Sale
How to Use Nano Influencers To Explode Your Black Friday Sales
Only one day after families gather to give thanks, shoppers are locked and loaded for the busiest shopping day of
We are focusing today on the latest updates for each social media platforms.
This month's news is on Facebook, Instagram, LinkedIn and Snapchat.
End of automatic synchronization of tweets sharing
It was time: the social network no longer allows tweets on our account
A recent infographic reveals that 7 out of 10 people play video games. Brands are trying to take advantage of this potential gamer of consumers: more and more people are investing in gamification, a technique that aims to use the
While the impact of traditional advertising is steadily declining, most business executives persist in using their budget on this acquisition channel. Yet, consumers trust their peer recommendations 2 to 3 times more than brand advertising. Is it time to change your
And if the influence was no longer measured by the number of subscribers more and more affected by "influence fatigue"?
Reflection on this market certainly booming but especially and fortunately changing.
Influencer marketing budgets have increased by 90% since 2013.
Influential and engaging from his sofa, the nano-influencer is the brand's new ally!
Nano-influencers are people who like a brand, a product, a cause, an event, and who talk about them.
They are not paid to do it, they just want
Influence marketing is a big name from which many features and variations result. In order to shed light on this term, massively used (sometimes wrongly), we will look at the different forms it can take.
First, there are three main forms
The virality of content is a curious phenomenon.
Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content.
Sitting proudly atop M3565 is the two-storey penthouse. The master bedroom suite is phenomenally spacious and opens out to a breathtaking plunge pool and bar area that makes the most of its unrivalled position.
In view of the seemingly irremediable decline of display advertising, it is fashionable to evoke influence marketing as a panacea.
But it is often considered strictly theoretically or by far in broad outline. However, if it is extremely effective when
Who are the influencers? The top tail and middle tail influencers, micro influencers and influencers of the future.
They are on everyday social networks and are the preferred partners of brands to promote their products. Let's discover them:
Perfect pillar of
Turned by definition to others, the community manager is creating content for it's fans having an interest in the products, services or universe of a brand.
He therefore communicates with them in a real dialogue. It will take you to
A few days ago, Facebook announced that Instagram has reached one billion active users per month.
#1 Video calls land (finally) on Instagram
Instagram deploys video calls in Direct Mail, as well as a new design for the Explorer tab.
The social network also
If you want to implement a concrete content strategy on social networks, you will need a tool: the editorial calendar. The benefits are many.
It allows you to have a long-term vision of your strategy, to ensure coherence between your
Being able to humanize your e-commerce is one of the qualities of the greatest marketing experts. If we focus on the monitoring of a scenario, the control of every detail, every publication and every keyword, we would surely obtain results,
This beginning of the year 2018 has been marked by many updates and news regarding social media. And as you know, good management of social networks requires knowledge of new features and updates of algorithms.
It is therefore important to
Born after the year 2000, they have the super power of being born and growing up with the Internet. If the Millennials are the target of your Content Marketing strategy, here are some tips for learning to speak digital-native
It's no secret to any community manager.
Managing a presence on social networks is time-consuming and can quickly become complicated.
After all, you must constantly publish to stay in the minds of your (very) dear fans.
They did not follow you for nothing.
It’s finally time to take a look at the future of social media and experience the power of ambassador marketing. Spitche version 2 is here and it can send your organic engagement sky high!
Our B2B service is designed for savvy
Converting your company’s fans into online brand ambassadors has proven to be a highly effective way of increasing organic engagement, and in turn sales. It's not a new revelation that referrals and word of mouth recommendations have enormous positive influence
Forget the flashing billboard on your drive to work; your best marketing opportunities are much easier to reach. Every one of your clients’ recommendations to colleagues, friends, and family carries far more weight than the advertisements they see every day.
Community managers are often faced with the ROI question - the good news is, there is plenty of evidence to show that highly engaged, happy communities really do mean more sales.
You’ve seen it everywhere, B2C brands want to build
Video is the most immersive format on Facebook and Instagram
Its use is a requirement for each type of advertiser
The best practices for creating a powerful video are dictated by mobile: capture attention quickly, without sound, and use square or vertical
With the new update of the Facebook algorithm, many are wondering if it is still worth it to have a Facebook Page. After all, the average organic reach of a Facebook Page is well below 5%. This drop in organic
The price of Facebook ads could almost double in 2018. Is this gold acquisition channel drying up? Should I stop your campaigns and switch your ads to another network? Do not panic, we explain here why this increase and what
Not so easy to find a place on Instagram. With 700 million monthly users in 2017, Facebook's little brother is 9th in the global social network rankings. So, to attract subscribers, of course, you have to produce quality content. But
The GDPR is one of the hottest topics of this autumn 2018. And for good reason, it will upset many organizations, and impact all departments, the web, marketing but also IT, because they are all concerned with the processing of
According to the study "Influence 2.0: The Future of Influence Marketing" launched in 2017 by Traackr, 83% of major brand marketers say that building relationships with influencers in their industry is a top priority. Influence marketing, one of the buzzwords
A few days after decreeing the return of friends on the newsfeed (at the expense of pages), Facebook announces a new update of the newsfeed. Facebook will rely on user feedback to favor the media "informative, local and reliable" according
Add animated GIFs to your stories: you may have dreamed about it, Instagram did it. The application announces a partnership with the specialized platform GIPHY, which allows you to add animated stickers to your stories, today.
Insert a GIF into an
On January 11, 2018, Mark Zuckerberg announced a major change to Facebook's algorithm.
The news has had the effect of the bomb among community managers, media and businesses.
Moreover, the action Facebook even lost 4.5% of its value in the stock
We gather on this page all size dimensions of images on social networks. Photo sizes on Facebook, Twitter, Instagram and others have just been updated. You can keep this page as a favorite for easier access to all dimensions of
The year 2017 is now finished, it's time to look forward to the year ahead. What are the trends and priority e-commerce projects in 2018?
E-commerce trends: personalization, customer experience, omnichannel control, artificial intelligence, mobility
After publishing the key figures for 2018, we now focus on digital marketing trends for the year coming.
Mobile influences marketing strategies
The victory of the mobile against the desktop. "The" Mobile Moment "remains one of the highlights of the last few
Bad news for the pages that pollute the newsfeed. Facebook announces that the pages that demand the engagement of users, through voting mechanisms in particular, will be penalized in the coming weeks.
Engagement bait: practices penalized by Facebook
The social network aims
Are you tired of being invisible on social networks?
Do you feel like nobody notices you? That no one is interested in you?
That no one is listening to you?
It's normal. Take a look at these numbers, you will understand