The term “emoji” comes directly from Japan and is generally translated by “emoticon”. Since their first appearance several years ago, these smileys used to image an emotion, have literally invaded our daily lives. Embedded in emails, ubiquitous in texting, they also have a prominent place on social networks such as Facebook, Snapchat, Twitter or Instagram.
Playful and entertaining, emojis, like gifs, are used on the web by individuals and businesses alike.
But do you know how to exploit them wisely for profit?
Let’s take a look at how to adopt emoticons for your communication on social networks and increase your commitment to your community.
Emojis: a communication in its own right
Today on the web, the easiest and quickest option to describe joy, surprise, anger or gene is definitely the use of emoji. Because, let’s face it, these colorful and expressive emoticons have the gift of relaxing a conversation, a sentence or an opinion in a few seconds, don’t you think? ?
From now on, emojis are everywhere and have seduced a lot of users, from the average Internet user to the politicians through the brands that have the will to communicate in a unique and more original way. Even going as far as personalizing them like Burger King, Mentos or Ikea, to name a few.
Using emojis on social media is of course to incorporate them into a text, embedded in an organic or on a photograph as is often the case on the web. But not that … you can quite introduce them into comments or legends to add a humorous and offbeat touch to your message.
Most social platforms offer the use of emoticons and this modern communication, fun and dynamic is perfectly integrated by Internet users around the world.
Use emojis on Instagram
On the Instagram social network, hashtags predominate to allow SEO and search by keywords. This being the case, you can use the emojis at your disposal, in addition to hashtags, to perfect and make your message more playful.
These small visuals find their place in your description that presents your Instagram account to attract your followers or direct them to a particular information or link.
These emojis are found in Instagram’s internal search engine and allow you to identify accounts that use the same symbols as you. With more than 25% of posts featuring at least one emoji on Instagram, the social network is the one that contains the most in proportion to the conversations of users.
Use emojis on Twitter
Since 2014, more than 110 billion emojis have been tweeted and shared on Twitter. The main reason for this craze probably results in the character limit imposed by the social network, for the moment set at 280 characters. Emojis on Twitter are numerous and have multiple objectives: they can announce an event, share an emotion or promote a product or a candidate, for example.
You can also include emojis in your username to specify your activity or insert them into your bio to stipulate your interests.
To follow the trends, be original or to create a link with their followers, brands are not left aside emojis. This is the case of Coca-Cola, which was one of the first brands to design its own visuals. This is the case of this campaign illustrating the popular “tchin-tchin” or “cheers” that we practice to celebrate an event or just the pleasure of being together.
Use emojis on Facebook
The emojis on Facebook are also very popular with its users, individuals and professionals alike. With the appearance of emojis as a complement to the possibilities of likening a post or a comment, the loop is almost complete. It is now possible to clarify his feelings thanks to the choice proposed by Facebook.
For brands, using emojis is a way to humanize their message and get closer to their audience, very fond of this new mode of expression. No wonder, then, that some emoticons generate more commitments than others. This is the case of emoji ? and ? that generate 100 to 130% more commitments on the social network Facebook.
In conclusion, we can only advise you to integrate this language imaged with your digital communication to highlight your activity. Language that has now become understandable and used by all. Like hashtags on social networks, emojis are however to use in small doses to not alter the readability of your message.
Ideally, they will be:
regular but not systematic,
up to 5 in your sentence,
positive and funny,
simple to understand and decipher,
targeted and directly related to your post.