A 2016 Nielsen Study found that just over 80% (this increases to a whopping 92% for those between 18-34 years old) of people ask for recommendations from friends and family when looking to make a purchase.
INFLUENCE AT THE TOP OF MARKETING INVESTMENTS
Today, the trend is clearly in the use that is made of social networks, recommendations and opinions of customers (they are the ones who know you best) and influence.
In this Ebook you will be able to:
Differentiate the Levels of influence
Measure Influence Marketing kpi’s
Learn how to create a a new strategy with Micro-Influencers
Implement, track and visualise your campaign success
Discover Micro-Influencer Concept
By definition, a micro-influencer is defined as having a community of between 1,000 and 50,000 subscribers.
Create the Micro-Influencer Campaign Plan
Converting your company’s fans into online brand ambassadors has proven to be a highly effective way of increasing organic engagement, and in turn sales.
Define the objective for your brand
Dope your organic reach thanks to your micro influencers actions on social media: recommendation, likes, comments, shares with their network of friends who share same interests.
Measure the Results through KPI
The engagement rate, the new standard. Today, advertisers swear by this to analyze the impact of their campaigns. Engagement/Mention/Reach/Visits/Sales
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