By Maeva Cifuentes In 2019, almost every human need or desire has a solution. Want to know the name of a song you heard in a club? There’s an app for that. Want to meet a hot single nearby? There’s an app for that. Want to try out a new makeup line without buying expensive products or putting the who-knows-where-that’s-been trial brush on your face? There’s an app for that. Answering needs isn’t innovative anymore—it’s expected. Today’s brands need to take things to another level of innovation if they want to keep their clientele happy. It isn’t about what you solve for your users,

We know that repeat customers are 54% more likely to purchase again, 9x more likely to convert (Smile.io), 5-25x cheaper than a new customer, and they spend 67% more than a new customer (HubSpot). But you’re probably already convinced of the value of loyalty. Most brands understand the value of customer retention. That’s not what we’re trying to convince you of. The majority of businesses have established some kind of loyalty program, whether through tiered points programs, VIP member club programs, or simply a card that gets stamped every time you come back. But the thing that all of those have in

Launching a brand is hard. Once you’ve come up with your great idea, you’re ready to spend a ton of wide-eyed nights and office-bound weekends to get it launched. Building a solid brand takes a combination of several key elements: finding your target audience, visual branding, brand voice, social media strategy, influencer strategy, product placement, customer experience, and more. But what you should not fail to take into account is the brand’s community. A brand and its community are not mutually exclusive elements: even if your product is the crème de la crème, your community is what will take it to

If you’re a brand, we bet that your organic reach on Facebook has taken a nosedive. You’ve devised a Facebook marketing strategy, but getting no traction. You can thank Mark Zuckerberg’s changing Facebook algorithm for that. The decline in organic reach isn’t only a reality on Facebook, but also on Instagram and other social media platforms. This wasn’t always the case. Declining organic reach means your piece of content is not reaching your target audience like it was before. And when Facebook began pushing brands to pay to reach their audiences, many began finding alternative channels. Instagram says it doesn’t discriminate