We know that repeat customers are 54% more likely to purchase again, 9x more likely to convert (Smile.io), 5-25x cheaper than a new customer, and they spend 67% more than a new customer (HubSpot). But you’re probably already convinced of the value of loyalty. Most brands understand the value of customer retention. That’s not what we’re trying to convince you of. The majority of businesses have established some kind of loyalty program, whether through tiered points programs, VIP member club programs, or simply a card that gets stamped every time you come back. But the thing that all of those have in

Launching a brand is hard. Once you’ve come up with your great idea, you’re ready to spend a ton of wide-eyed nights and office-bound weekends to get it launched. Building a solid brand takes a combination of several key elements: finding your target audience, visual branding, brand voice, social media strategy, influencer strategy, product placement, customer experience, and more. But what you should not fail to take into account is the brand’s community. A brand and its community are not mutually exclusive elements: even if your product is the crème de la crème, your community is what will take it to

If you’re a brand, we bet that your organic reach on Facebook has taken a nosedive. You’ve devised a Facebook marketing strategy, but getting no traction. You can thank Mark Zuckerberg’s changing Facebook algorithm for that. The decline in organic reach isn’t only a reality on Facebook, but also on Instagram and other social media platforms. This wasn’t always the case. Declining organic reach means your piece of content is not reaching your target audience like it was before. And when Facebook began pushing brands to pay to reach their audiences, many began finding alternative channels. Instagram says it doesn’t discriminate

Long gone are the days of door-to-door sales, where lead generation strategies were nothing but getting someone to purchase your product or service on the spot. The days where a call to action was asking somebody to invite you inside of their home. In the digital world, things are easier for us now. Lead generation is a part of the inbound marketing and sales strategy, in which brands identify qualified leads (people who are interested in their product) from the people who visit their websites. For instance, let’s say your brand is an influencer marketplace. Jessica, who is a small ecommerce owner